I’ve written this post before - how many years have I started off by saying I was going to write more? Each year, I let something get in the way - usually work - and leave all of the rants, ideas, and anything else kicking around unpublished. The last couple of years, I’ve “smartened up”, and just given up writing without any thought otherwise. I remain envious whenever a post is created on Attention Industry - although I have no idea how Jon produces so much content on a regular basis - but even that envy doesn’t inspire any action.
In addition to this, I would say that in 2011 I struggled with focus issues when it comes to the industry and my thoughts. Ty’s summed it up quite effectively here. I’ve been very fortunate to be at a point in my career where I am able to shape what I do on a day-to-day basis, but that often leads me stretched too thin across a number of different areas rather than being able to focus on a few key ones.
So - this is the year when this changes. I’ll use this space for thoughts relevant to the world of advertising and digital, be them ideas, rants, commentary or anything else. In addition, I will focus what I do to ensure that I’m as effective as I can be - retaining my T-shape whilst ensuring that I’m working on the things most effective for the business and my own growth. This may mean a side project or two - something I haven’t done in years - but, suffice it to say, I’m looking forward to it.
In other words, watch this space.
