A question on advertising…
If we could track the effectiveness of direct mail or television/radio advertising like we could online banner advertising, would we use them more or less?
Head of Projects at Holler.
Canadian ex-pat living in the UK.
Digital cynic.
All thoughts my own.
If we could track the effectiveness of direct mail or television/radio advertising like we could online banner advertising, would we use them more or less?
The question isn’t...less, but how much would the price plummet?