Brand Butlers: Turn Your Brand into a Service →
An excellent summary of the trend (especially using mobile) of brand experiences providing useful services, rather than just pushing brand messaging. Includes a TON of example apps/sites!
Head of Projects at Holler.
Canadian ex-pat living in the UK.
Digital cynic.
All thoughts my own.
An excellent summary of the trend (especially using mobile) of brand experiences providing useful services, rather than just pushing brand messaging. Includes a TON of example apps/sites!